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The Feed
Leanne Johnson
Oct 31, 20245 min read
Website vs Landing Page | An introductory guide to the differences & intent of each
An introductory guide to the key differences between a website and a landing page and the best practices for each.
Leanne Johnson
Oct 14, 20245 min read
The 'psychology of place’ for a writer | Does the perfect writing space really exist?
The impact of place & mindset for writers. Does the elusive 'perfect writing space' exist or does creativity thrive regardless of location?
Leanne Johnson
Sep 12, 20246 min read
Dear writer... | The power of reading books on writing
Be a better writer. Books on writing can ignite your love for the craft. Gain valuable insights & practical advice to enhance your skills.
Leanne Johnson
Aug 23, 20245 min read
5 Simple reasons you need a personal website
A personal website can be a powerful weapon in creating awareness, building brand credibility, telling your story & engaging your audience.
Leanne Johnson
Jul 3, 20246 min read
Travel journaling | A necessary precursor for wannabe travel writers
The recording & sharing of travel experiences involves 2 distinct but interconnected practices: travel journaling & travel writing.
Leanne Johnson
May 19, 20245 min read
Generative AI | Love it, hate it or leverage it?
How are the experts suggesting we leverage the assistive benefits of AI to aid us in our humanity? Will machine learning trump human agency?
Leanne Johnson
Mar 18, 20247 min read
A love for words & finding your writer’s 'zen'
4 Japanese words & mindfulness concepts reinterpreted to help you find your writer's zen & be a happier & more productive content writer.
Leanne Johnson
Sep 15, 20233 min read
Ecommerce Live 2023 | A digital industry muse
Looking for an industry-related buzz? Leaderex Ecommerce Live will have you rubbing shoulders with thought leaders & entrepreneurs.
Leanne Johnson
Aug 2, 20235 min read
Your ‘About Us’ page | Why it matters & where to start
Your 'About Us' page serves as a valuable tool to connect with your audience, build trust & showcase your brand's personality & expertise.
Leanne Johnson
Jul 21, 20234 min read
Ad copy | The poetry of content writing
Ad copy is a powerful commentary on the skill of a content writer to profoundly impact an audience with as few words as possible.
Leanne Johnson
May 28, 20233 min read
A classy duo launch their digital marketing book in style (& in heels)
‘Small Business, Big Plans’ is a digital marketing resource to help you define your brand's identity, vision, values & voice.
Leanne Johnson
Oct 15, 20227 min read
So, you want to be a content writer?
To rock the world of content writing & create compelling copy that motivates action, you need to channel 7 'persona' skills.
Leanne Johnson
Oct 1, 20223 min read
It takes two to write great content
A content writing team is a digital agency’s secret weapon & competitive edge, offering clients a strategic advantage.
Leanne Johnson
Oct 1, 20225 min read
Client & content writer | A collaborative effort
A nuanced syncing of a client’s vision with a content writer’s craft will result in engaging & compelling content.
Leanne Johnson
Aug 24, 20223 min read
Alice in #DigitalWonderland
When the future of your past becomes your present.
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